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Analytics & Search Console Data Difference
We have seen many a time that data we collect from Google Analytics & Search Console is always different, I got hit hard for sending the data to the client without knowing the reason for different numbers, here are the few reasons
* Both the tools have different metrics to collect the data
* Analytics give the data overall & Search Console give the data from web, video, images & news is different tabs
* Analytics never collect the clicks from PDF however Search Console collects the click on pdf filesIf anyone knows other reason pls keep on adding. Hope this will help many SEO’s
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1 Reply
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I have also noticed this and I have no idea why it happens.
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More sources for differences between Google Analytics (GA) und Google Search Console (GSC):
* GSC only tracks Google. GA lumps multiple search engines together as Organic. In GA you need to specifically filter for “Google”, not just Organic.
* Some browsers (Brave) and some browser plugins (AdBlocker) will block GA but cannot block GSC.
* The timezone in GA is normally set to whatever you defined as the appropriate timezone for your website. GSC timezone is fixed. This is especially important for non-American websites.
* If you use a cookie consent banner, GA cannot track users who did not give consent. GSC is not affected by consent.
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