• PPC

  Analytics and FB data discrepancy. Analytics show less than 50% of the data, users, and purchasers, does anybody know any solution to it?

  Posted by Puzzleheaded_Ad_982 on February 22, 2023 at 11:49 am

  Analytics and FB data discrepancy. Analytics show less than 50% of the data, users, and purchasers, does anybody know any solution to it?

  Puzzleheaded_Ad_982 replied 1 year, 2 months ago 2 Members · 1 Reply
• 1 Reply

• 

  pstation

  Guest

  February 22, 2023 at 11:55 am

  Google analytics? Its blocked by most adblockers. Run your own self hosted analytics software as well and alter the urls and etc to avoid adblockers.
• 

  Suitable_Somewhere35

  Guest

  February 22, 2023 at 2:18 pm

  Analytic and Facebook have completely separate attribution models. For example, FB attribution by default includes viewthrough conversions. Google Analytics does not. Therefore FB will always report higher metrics.

Log In to Reply