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Adwords grey area?
Preface: I am located in the Netherlands, where all of the drugs mentioned are legal.
Hello everyone,
I have a question about SEO/SEA, specifically about advertising with certain keywords. I am currently working for a client who owns a spiritual wellness center. In the center, they offer experiences with substances such as magic truffles and psilohuasca, but this is done in a very controlled environment with the intention of personal growth and development. The aim is not to “get high”, but to achieve a deeper spiritual connection and self-awareness.
We now want to advertise for this wellness center and use these specific substances as keywords. I know that advertising with recreational drugs and similar substances with the aim of “getting high” is normally not allowed as per the rules listed [here](https://imgur.com/a/lynuXSy) and [here](https://imgur.com/a/oyk06Hh), but in this case, these substances are used as part of a larger spiritual and wellness program.
I am curious about your opinion on this. Is it allowed to use these terms in our advertisements, given the context? Does any of you have experience with similar situations, or perhaps a better insight into the rules of Google AdWords or other advertising platforms?
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1 Reply
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Keywords and ads’ content is not the only factors that are considered by Google. If the website’s content contains some “suspicious” words, be sure you gonna be banned anyway
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