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Advice Seriously Needed for Social Media Inquiries
I run a twitter account that’s decently popular for the genre of music that I cover. I have about 80,000 followers so far, with good engagement. So far this month I’ve posted a total of 34 tweets, with over 20 million impressions collectively.
I’ve been getting a lot of interest from artists and labels within the genre looking to promote their music on my account, but honestly I don’t know what a fair fee would be to charge.
I don’t want to oversaturate the page with content I’m being paid to post, so I want to choose a price that will discourage every and anyone from paying, without over charging.
I think I’m going to avoid offering retweets, but I receive a lot of inquiries for tweets and quote tweets.
Does $50 sound fair? Not enough? Too much?
On a similar note, I have a Facebook page with over 800,000 followers, same brand, great engagement as well… in your opinion, what should I charge for posts on that?
I have an ok job so never really pursued making money off the social media accounts, but I’ve been getting more and more inquiries and starting to not like my job so much so I figured now’s a good time to test things out. I know it sounds crazy to have a following that large and not profiting off it
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1 Reply
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For twitter thats probably an ok price, maybe charge a little more
As for facebook I really dont know but im sure someone here has an idea
Good luck!
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Any advice is greatly appreciated
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If you are going to become a music influencer, you need to develop a strategy and a suite of packages that you can offer those users who want that space on your account.
While you aren’t a massive influencer, you do fall in the micro-influencer range, which is becoming more popular with marketers because their audience is usually more engaged than users will millions of followers. But you also will not be able to offer the same prices that the Biebers of the world can.
I recommend looking around for some similar social media influencers that are not in the music world and ask them what their pricing structure is. You definitely should never charge less than $100. Hell, I’d probably start at $200 or $500 and throw in some extra elements like analytics reporting, a bigger package with multiple posts, or even a package that offers “the works” that would include you creating a short video promoting their music.
You have a ton of opportunity here, it all depends on how much you want to dig in invest (time-wise) in becoming an influencer and content creator.
Best of luck!
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Check out Social Blue Book. They’ve helped me a lot in the past when trying to sort out pricing and they cover all platforms.
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What genre?
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Fucking hell, don’t sell out your channel to quote and retweets. This is the number one thing that will get me to unfollow and mute any kind of viral channel.
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How long did it take to build?
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I had a hard time figuring out what to charge as an influencer as well. I ended up using a free rates calculator from MonetizationToolKit.com to help me figure out fair pricing. If you give it a try, please let us know if it helps, OP.
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