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Advertising on Twitter?
Is anyone actually advertising on Twitter (X) at the moment? My understanding was everyone paused ads due to lack of brand control and other issues with quality. Appreciate for some brand awareness people may still use it, but I heard other issues with ads showing next to explicit/senstive content.
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1 Reply
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My org has completely halted all business on Twitter. It’s volatile, lost placement controls and, knowing the financial state and lack of accountability, has zero trustworthy metrics on ROI.
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Nope.
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