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Advertising Christmas Brand
Hello all. Read through as much as I can across Reddit, can’t seem to find anything on this subject.
How would you advertise a brand ENTIRELY revolved around Christmas?
For the last 3/4 months this is what I’ve been working on: [www.moodypenguin.co.uk](https://moodypenguin.co.uk/)
Specifically looking at Google Search & Facebook.
Google search looking at long tail keywords “personalised Christmas jumpers” & similar. Will this work? Google shopping better?
For Facebook I’ve seen everyone say go BROAD. But with 100 days till Christmas is Broad even ideal yet? What do I target if not, women interested in Christmas lol.
As you can tell I’m entirely hopeless, I run a successful etsy jewellery store and only had to flick a button on for ads to see great ROI. This is all new to me. (Yes this will also be on Etsy)
Where would you start with all this? Starting budget of £500 for first 14 days to even see if viable.
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1 Reply
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If you have past emails from customers. Uploaded them across all platforms to help the platforms know who your customers typically are.
Advertising 100 days before Christmas is way to soon based on our experience with a few clients who launch a few Christmas products each year. You want to start advertising around early October at the earliest and really end of October as people start to get into the Christmas spirit just around Halloween.
I would focus on Google shopping ads and use the standard shopping campaigns. That way you can add negative keywords to the campaign. I don’t see you getting enough conversion data to use performance max in the early days. Plus you budget may only let you have a couple Google campaigns at best. Better to focus your budget early on and not try to do everything at once.
You can advertise on some Christmas keywords for search ads or even look at using dynamics search ads but I don’t see them converting as well. Great for traffic but that is about it.
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