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Ads status after Black Friday/Cyber Week? BAD SITUATION HERE
Hi there, opening one of these FB Ads status threads again, I don’t want to feel alone.
Spending 1.5k € per day, ROAS from December 1 to December 9 of 1.50 (loosing money with Ads)
Black Friday and Cyber Week weeks were OK.
Anyone else experiencing super high CPC and significantly lower reach?
Tell me how are you doing please, thanks!
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3 Replies
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Been rubbish for me for awhile now mate. I spoke to my Facebook manager and he said its just the time of year everyone spending big. Personally I think there’s more to it.
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My LLAs are doing better than Black Friday week but are still doing terrible compared to pre covid. My CPMs are around $20ish currently but we’re at $30 Black Friday week, pre covid they were round $10.
Some days I’m profitable, some days I’m not. Like many others I’m just trying to survive until January where hopefully things return to normal.
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I think it’s just Q4 and big spenders soaking up the good audiences. I’ve been scaling back my cold targeting and focusing on remarketing previous customers and that has gotten me through this rough period. After Christmas, I’ll start building my cold campaigns up again hopefully at a lower CPM. Hold the line, brother.
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