My LLAs are doing better than Black Friday week but are still doing terrible compared to pre covid. My CPMs are around $20ish currently but we’re at $30 Black Friday week, pre covid they were round $10.
Some days I’m profitable, some days I’m not. Like many others I’m just trying to survive until January where hopefully things return to normal.
I think it’s just Q4 and big spenders soaking up the good audiences. I’ve been scaling back my cold targeting and focusing on remarketing previous customers and that has gotten me through this rough period. After Christmas, I’ll start building my cold campaigns up again hopefully at a lower CPM. Hold the line, brother.