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Ads for Disinfecting/Sanitizing Companies
Some of our clients are offering COVID cleaning and sanitization services but Google is playing hardball. Any tips on getting ads to run in this arena? We had ads running until Aprill 22 with decent success and then they all tanked. Zero impressions since then.
I have no mention of COVID or coronavirus in keywords or the ads, but it is on the landing page. Could that be it?
Any other thoughts or tips appreciated.
Update: Ran Ad Preview & Diagnosis and got this message: “Your ads relate to a restricted product or service. In order for your ads to start running, you’ll need to apply for specific approval. Learn more Learn more” except both of the Learn More buttons are not helpful.
Also, the ads that are running in Preview mention coronavirus on their landing page…
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6 Replies
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I am having this same problem. I can’t seem to advertise masks, and get banned any time i try. However, I see many ads when I search for the same keyword I’m trying to bid for. It doesn’t make sense.
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Ugh I ran into this problem on LinkedIn for hospital tacky mats. Unfortunately I don’t have an answer for you, just posting in solidarity. It’s so frustrating
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Just don’t mention COVID anywhere
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What’s your impression share? These services are in high demand right now and cost per click is going to go WAY UP. Go to google search trends site and search terms that you would target (likely huge spike). If so, cost per click going way up.
Search the same terms and see who is coming up in your area on the first page. Note their Ad copy vs yours and then click and see what their pages look like. (quality, mention or no mention of covid, etc..all these things come into account).
Could be that you need to remove all covid mentions and clean things up and/or just increase bid amounts. If it’s related to your website copy (mention of covid, etc. weed all that out. You may even try to avoid “sanitize” (though its difficult) as their AI puts in bucket of $400 bottles of hand sanitizer and fake masks. Anything that appears trying to capitalize on pandemic is off limits, which is difficult for a business in the sanitation services.
I’ve found these issues to be most prevalent with google shopping/merchant center, and not so much in adwords, but with the pandemic, they are cracking down. Rule out low bids and then start messing with site copy.
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I would test removing any mention of it from the landing page and instead heavily suggest it without explicitly stating COVID, Coronavirus, or any other words that might cause issues.
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We lost a client in this niche because they couldn’t run ads (even when they didn’t specifically mention COVID-19). I think for now there’s just no way to do it, even if these services are perfectly legit.
Things are changing, however, and I’d guess Google may allow these types of ads in a few months from now.
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