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Ad costs going crazy, what are alternatives?
If you’re a business that’s running ads on platforms like Google or Facebook, you probably would know that ad costs are shooting up, because too many businesses are competing for the same ad space.
What are better ways to grow your business digitally?
I’ve been trying WhatsApp, but we can only target our existing customers.
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1 Reply
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Cost of doing business sadly. You need to work out where your customers are and advertise there. E.g. Fashion is a visual product so visual platforms like Instagram and TikTok are the go to.
Electronics? Google is best because normally people are searching for electronics rather than impulse buying.
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How compelling is the content and offer? Especially with Facebook, it’s best to have content that has some chance at organic success to hedge your ad costs.
What’s being done to refine your targeting and compare it to ROI?
If you already optimized that..
What’s about the back end of your funnel look like? Are you able offer upsells, order bumps or bundles to increase your ACV?
Sometimes your ad costs are as low as they are going to get, in which case you’ll have to adjust the message and/or the offer.
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The cpc for tiktok is very low, might be a good place to try
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