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Account structure for campaigns – Tiktok vs. Facebook?
Have experience running in FB, but need to be utilizing tiktok more in the coming months and curious about what account structure looks like for someone who runs both.
In FB there is improvement in performance separating creatives by campaign vs running entirely different creatives in different ad sets but all within the same campaign. Is this the case for TikTok? The only duplicate feature in tiktok is within ad set level so had me thinking
I guess I am curious if you separate campaigns by targeting or funnel and then test creatives at an ad set level under those. Or if you do as you would with FB, where you separate individual creatives by campaign and test different things within the ad set
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