Hmmm
“About to buy a car, what should I look for?”
Very general question, hard to answer but here’s something to think about:
– do you have the expertise to run the website after purchasing it
– looking at growth (organic traffic, return users, engagement, ranking keywords, traffic value)
– Look at how optimize it is. Growing website with garbage SEO is often than not a gold mine.
– how would you monetized it and make money