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A (maybe stupid) question about meta ads
We have two campaigns running on meta, a traffic campaign, running about two months, and a sales campaign, running about a two weeks.
The traffic campaign has been showing a big increase in sales since we started running the sales campaign. My question is could people who click on the sales campaign be more likely to be served the traffic campaign ad, and that’s the last click before buying so it’s attributing the sale to that campaign? There isn’t any sort of retargeting currently set up on our end but is there some sort of default retargeting built into facebook/instagram?Thanks!
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