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7d click 1d view Facebook Attribution Question
Does it sum up conversions it records weekly (like if I set my date range for a month, is that the total result of week 1-4?) or does it reset conversions recorded every week?
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1 Reply
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It’s for the whole month. Once a conversion is recorded, it’s recorded. The attribution window is such that a click/view only has a limited amount of time to convert in order to actually be counted as a recorded conversion.
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