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700 million people use Instagram and/or WhatsApp daily but NOT Facebook daily
According to the latest reports from FB 700 million people use Instagram and/or WhatsApp daily but NOT Facebook daily.
The growth rate of this cohort was up 5.1% in Q3 of this year (surpassing the growth rate of FB users).
Younger users are less likely to use Facebook AND Instagram ad revenue is growth twice as fast as Facebook. It really highlights the importance of these other platforms for Facebook’s long term prospects.
Given the rapid expansion of TikTok it seems like instagram is more important than its ever been for FB.
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