Forums › Forums › White Hat SEO › 404 White Hat SEO 404 Posted by RepulsiveComplex4475 on December 2, 2022 at 4:26 pm Hi! can the redirect of a 404 be done on any page as long as it is similar to the previous one? ​ It doesn’t have to be in the category, right? RepulsiveComplex4475 replied 1 year, 5 months ago 2 Members · 1 Reply 1 Reply jwhlr_online Guest December 2, 2022 at 4:33 pm It can literally be any page. If you don’t have a direct replacement, or a near replacement, redirect to the homepage. Its better than a user finding a dead URL. With that said, the more relevant the new page is, the better. Log In to Reply Log in to reply. Log In to Reply Start of Discussion 0 of 0 replies June 2018 Now