-
40000 Impressions and No Sales
I’ve been reading on the ppc subreddit and most of the posts suggest always using conversion objectives for the ads. We’ve been running these ads for a solid week and a half and we received 40k impressions. These have led to 80 clicks to the website however we have yet to receive a sale. All of these impressions have came from a broad range TOF (conversion) campaigns.
We’re beginners in this market but we’re in the ecommerce industry. I feel like we’re going about the conversions really wrong. Would it be wise to spend some money on solely traffic?
We’re on a tight budget so we need to spend our money wisely.
-
3 Replies
-
You’ve gotta be more specific on what you’re doing. Is this Google, Facebook, another platform? Based on the “conversion objective” statement, seems like it would be Facebook.
If you have a limited budget, why are you focused on TOF conversions and not BOF conversions?
What is your targeting? Do you have data on your ICP, and does your campaign’s targeting/keywords align with that?
-
40k impresions and 80clicks?! Your creative can be well…improved (to be delicate). A decent CTR should be at least 1-2%.
From those who land on your page expect a 2% conversion rate.
Also: tighten your audience according to the budget you have.
You are giving facebook 20$ for gas and you are expecting the algorithm to crawl an entire city searching for buyers.
It would be helpful to tell facebook:go and sell my stuff to schools or senior centers . -
80 clicks isn’t a lot and you could easily get another 80 clicks and get tons of sales… it’s not a large enough sample size.
We are seeing interest targeting work well for a lot of clients. We make sure the creative matches the interest. Maybe your creative and or ad copy is the issue because at 40K impressions, I would expect a lot more clicks.
Log in to reply.