Forums › Forums › White Hat SEO › PPC › Can CTR be improved in a very competitive landscape › Reply To: Can CTR be improved in a very competitive landscape Expensive-Bath Guest September 13, 2020 at 10:35 am Yes CTR can be improved via targeting, bid modifiers, location modifiers/relevancy to location, RLSA campaigns, ad copy refresh, dynamic ads, branded search i.e. testing. What’s your search impression share?