Forum › White Hat SEO › PPC › Can CTR be improved in a very competitive landscape › Reply To: Can CTR be improved in a very competitive landscape
Quality ranking? Do you mean quality score? There is more to quality score than just CTR. You can have great CTR with horrible relevance and bad user experience and you’ll get a bad quality score.
You need to optimize your ads in a way that let’s it stand out without misleading people and gives people what they are looking for on the landing page.