Reply To: Can CTR be improved in a very competitive landscape

Forum White Hat SEO PPC Can CTR be improved in a very competitive landscape Reply To: Can CTR be improved in a very competitive landscape

#9888
Alexku66

1) Check your position – higher position is higher CTR; 2) Test different ad variants – from conservative pros and profits to creative and personal appeals

Also high CTR is not always means good. You’d want to get high CTR for long-tail and brand keywords but generic ones lead to a huge amount of low quality traffic. You definitely don’t want to pay for informational requests

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