Forum › White Hat SEO › PPC › Can CTR be improved in a very competitive landscape › Reply To: Can CTR be improved in a very competitive landscape
All things being equal and if you have a great site and landing page, look at writing better ad copy. Have your ad copy stand out from the competition. Even if you don’t improve your CTR, you can write better ad copy that gets people to convert at a higher convertion rate, while still having the same CTR.
When I lived in London and worked for a competitor handy, which lets you book a cleaner for your place. We found putting our fees (£10/hour) in ad copy made it standout and improved our CTR and sales. We also found talking about saving people time was another winner. People will gladly pay money to get more time back in their day, especially for a chore they don’t enjoy.