No, do not give up.

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Many times it lies in your ability to promote your content.

Because how can people link to your content if they do not know it exists, right?

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You should therefore spend time building relationships with people in your niche and or trying to get relationships with influencers so that you can get some publicity. However, this is the long-term plan, as it requires you to engage in conversations, post new and interesting content to the same group, or reach out with content that you think they need to include in their postings.

If you are a totally badass, then you suggest writing free content for them, without backlinks or anything. Just to have a relationship with them so they can see how good you are.

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There are many different tools that you can use to find and reach out to influencers. But most cost money and they usually lack one or two things that you then need to find in another tool.

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I would also give tools like Tatimize’s Link Community feature a try. Here they use NLP to analyze your content, find relevant link opportunities for you, and allow you to reach out to the owners of the relevant link opportunities, and get a link. All in one tool. They should have a 3-month free trial but I think they have a queue right now, so you have to sign up for a waiting list. But at least it’s free, so you have nothing to lose.