Hey there! The biggest tip I would give you about consolidation or migration of platforms is this: know who your audience is, and cater to where they are. You could make the big switch to Snapchat and realize that your target audience isn’t on that platform. Or you could tap in to a hidden goldmine on Snapchat because that’s where the majority of your target audience is. But make sure that wherever you focus your energies, it’s where the people who you want to hear your message will be. Best of luck!