Forums › Forums › White Hat SEO › PPC › AdWords Not Using 95% of my Keywords › Reply To: AdWords Not Using 95% of my Keywords vinay1238 Guest August 11, 2020 at 10:08 am Choose keywords that have good reach based on your service and niche your ad groups by service Give a larger share of the budget for campaigns that are more important to your advertising goals working for grant account you should choose your keywords, ads and bids within their terms and conditions