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AdWords Not Using 95% of my Keywords
I run a nonprofit company using Google’s $10,000 Grant for Nonprofits. Our current bidding strategy is Maximize Conversions.
Our goal is to use all of our $10,000 budget, but we found that a very large % of our keywords are not being used at all. I’ve tried different bidding strategies and removing unnecessary keywords, but we’re not coming close to reaching our budget.
Can someone lend a hand?
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2 Replies
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How how many keywords are on your list? Are they long tail keywords? Do they all have modifiers? You could have a broad keyword thats taking all the searches.
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Choose keywords that have good reach based on your service and niche your ad groups by service
Give a larger share of the budget for campaigns that are more important to your advertising goals
working for grant account you should choose your keywords, ads and bids within their terms and conditions
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