Reply To: Do I need to use Competitor Brand name or keywords in my ad copy or landing page as oppose to SEO for running ads on their keywords

Forum White Hat SEO PPC Do I need to use Competitor Brand name or keywords in my ad copy or landing page as oppose to SEO for running ads on their keywords Reply To: Do I need to use Competitor Brand name or keywords in my ad copy or landing page as oppose to SEO for running ads on their keywords

#8852
gjbiteam

It’s not necessary at all. You can use keywords/competitors brand name, without including them on your website and still your ads are going to run perfectly fine. But why?

If someone is searching for your competitors and your ads shows up, they are going to click you and after that they’ll know that they are in the wrong place. In this case you’re just going to losse money.

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