Forum › White Hat SEO › Benefits of including my brand in every title tag? › Reply To: Benefits of including my brand in every title tag?
I only include the brand in the title of the home page. Otherwise, I prefer to target a 2nd keyword and if you put the brand everywhere, you miss that opportunity. Also your domain is typically the brand name, so it’s redundant to put it in every title.
So in most cases it would be like this :
Plumber Services in City, State | Hot Water Services