Forums › Forums › White Hat SEO › PPC › Facebook ads kinda working › Reply To: Facebook ads kinda working
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GuestAugust 10, 2020 at 12:11 pmNot getting 50 purchases feels bad, but getting 50 ATCs and only 1 purchase feels even worse – speaking from experience 🙂 long-term you will want to switch to purchases as a conversion objective. Until then, ATC can be a good workaround. Have you tried retargeting to those that visited/added to cart but didn’t convert?