Reply To: How do you set up campaigns?

Forum White Hat SEO PPC How do you set up campaigns? Reply To: How do you set up campaigns?

#8389
RoelandVliet

Hi,

I’m working as an in-house marketer, but the way I set up campaigns is creating different campaign-layers (awareness – consideration – conversion) with different objectives and then breakdown audiences in the adsets. Consideration and conversion are only used for re-targeting, and our awareness campaigns built for prospecting.

I try to not make my audiences to granular and use automatic placements and campaign budget optimization as much as possible. As this allows Facebook to better target the rights users for my campaigns.

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