Reply To: Broad law firm keywords

I do injury campaigns and unlike any other industry broad match terms work well and there’s super low volume behind exact match. At least covering in a midwestern state. This may be different in major metro areas.

If you do family law or different variations of criminal defense like drunk driving then bid on those terms. (City Name + Lawyer) will likely be waste just like bidding on “sneaker” for a running shoe store will be waste.