I totally agree with tjc4’s comment. Just want to add my take to it less or marketing and more brand strategy.

1) People buy from people, especially those that know what they’re talking about. When you create free lessons on how to play and people watch this, that’s when people invest. They want more content. Put this way, I play online games, I don’t go and watch people just aimlessly playing the game, I watch the top people who analyse gameplay so I can learn and improve. It’s now the point I’m even looking to pay for coaching.

2) Always remember, some just want to learn on youtube and do it free, but some love the one to one support. If those getting it free learn something they will come back for more, and the more that do come back, you may even earn a little money on Youtube. Don’t be disheartened if you’re not always getting a lot of leads from it.

3) Maybe put a little budget to get a few extra viewers, but maybe put some money into Facebook ads for local saxophone lessons.

4) Don’t completely ditch the performance as some people love that stuff, but mix it with lessons like how to write songs, top 10 sweet licks, how to become better at improvisation etc.

Keep going dude! I enjoyed your video! If you ever want to discuss ideas further and how you can grow just message me and we can get on a Zoom call and discuss further.