Forums › Forums › White Hat SEO › Do you think SEO is necessary for B2B SaaS companies? › Reply To: Do you think SEO is necessary for B2B SaaS companies?
EntivoGuestSeptember 22, 2022 at 10:40 am
Yes. In B2B there’s much more research involved when it comes to making a decision on a purchase.
You need to reach your target audience early on while they only have a problem but not yet a solution. It’s where you publish content around their problems and pull them into your funnel to further them along to eventually making that purchase decision with you.
So it’s important that your pages for the awareness stage are optimized and are ranking well.