Forums Forums White Hat SEO Do you think SEO is necessary for B2B SaaS companies?

  • mrtareq778

    September 22, 2022 at 10:32 am

    You must need SEO if you have a website. It doesn’t matter whether it’s a B2B or reseller website.

  • Entivo

    September 22, 2022 at 10:40 am

    Yes. In B2B there’s much more research involved when it comes to making a decision on a purchase.

    You need to reach your target audience early on while they only have a problem but not yet a solution. It’s where you publish content around their problems and pull them into your funnel to further them along to eventually making that purchase decision with you.

    So it’s important that your pages for the awareness stage are optimized and are ranking well.

  • DrJigsaw

    September 22, 2022 at 10:45 am

    Depends on the niche, but yes, generally SEO can be a very strong marketing channel in B2B SaaS. Before subscribing to a SaaS, most peeps end up doing a ton of Googling on what software fits their needs best.

  • silo10

    September 22, 2022 at 11:59 am

    SEO for B2B has been in my experience a money saver, allowing me to really lower as spend or even completely stop it for seasonal products or services. B2B customers tend to do a lot more research before purchasing anything, so all informative content has value and it is worth investing time and money to do it properly.