Forums › Forums › White Hat SEO › PPC › Am I Being Charged for Invalid Clicks in Google Ads? › Reply To: Am I Being Charged for Invalid Clicks in Google Ads? polygraph-net Guest September 21, 2022 at 4:15 pm Phrase match is now broad match (it’s still advertised as phrase match), so all sorts of keywords are going to trigger your ads. It’s completely unethical behaviour by Google.
