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Am I Being Charged for Invalid Clicks in Google Ads?
So I just checked my overview page in our Google Ads account and saw that my ad got 24 clicks. Problem is, none of those clicks are on my enabled keywords.
While I wait for Google support to investigate this issue, has anybody every had this problem?
Thanks for your insights!
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1 Reply
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Phrase match is now broad match (it’s still advertised as phrase match), so all sorts of keywords are going to trigger your ads.
It’s completely unethical behaviour by Google.
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Do you have search partners and display expansion turned on? Go to segments and add Network. That will show you if your impressions/clicks were search results, search partners, or display
