Reply To: How to evaluate backlink specialist

Forum White Hat SEO How to evaluate backlink specialist Reply To: How to evaluate backlink specialist


Just wanted to add, especially for anyone new reading this, this type of link building goes against Google’s guidelines.

Years ago link building like this still against the guidelines but worked for many sites.

Today, Google is good at ignoring most link building that’s made with the sole intention of increasing rankings. And in some cases if it’s really extreme you can still get a penalty. But for the most part if you are building your own links it’s a waste of time and money.

The exception is really good PR. If you work with an SEO company or PR firm that can help you get mentioned in the types of places real humans actually read and find the mention valuable, these links can improve PageRank and also improve entity associations which leads to better EAT.

That type of link acquisition is difficult and expensive and for some sites (unknown, nothing much of value to offer), close to impossible.

Gone are the days where we can take a website that doesn’t deserve to rank and make it rank by doing cheap easy link building.

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