Reply To: They say that AMP help on loading speed, which is vital to SEO. Accidentally i removed the script so website run for 2 days without AMP. After i noticed that ctr, session duration and bounce rate where by far much better than with AMP. Has anyone else has had the same experience? Your thoughts?

I’d be interested to hear what industries these sites are in as to the negative performance side of things.

I’m in the news publishing side and see positives from using AMP whereby it’s almost entirely adopted because site speed benefits and minimal features/functionalities required for an article in general.

Sure, if one of your competitive advantages is your creative or UX/UI functionality, AMP isn’t ideal for you. But if you’re just pumping out a bunch of daily content, with at most a video embedded, AMP works fine.