Forums › Forums › White Hat SEO › They say that AMP help on loading speed, which is vital to SEO. Accidentally i removed the script so website run for 2 days without AMP. After i noticed that ctr, session duration and bounce rate where by far much better than with AMP. Has anyone else has had the same experience? Your thoughts? › Reply To: They say that AMP help on loading speed, which is vital to SEO. Accidentally i removed the script so website run for 2 days without AMP. After i noticed that ctr, session duration and bounce rate where by far much better than with AMP. Has anyone else has had the same experience? Your thoughts?