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  • Marvel_plant

    Guest
    October 2, 2021 at 12:09 pm

    Just put cost per lead as 1 billion dollars.

    Kidding aside, I don’t think there’s any real answer. Even when Google has a cost per conversion that’s undefined, it says “0,” so that when you aggregate all of the campaigns, your total cost per conversion is still accurate. Can you use “null” in place of 0?