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  • From_Over_The_Pond

    Guest
    October 4, 2021 at 10:25 am

    It’s not as if the 15 conversion mark is a magical boundary you have to cross to get into PPC Walhalla…

    Smart bidding is going to work better from 15 conversions/month onwards.
    But it’ll only work a slightly better than having 14 conversions/month.
    And smart bidding will only work marginally better if you reach 16 conversions/month.

    I’ve always been told to aim for at least 50 conversions/month to get good results.
    But we also have campaigns that don’t hit that 50/month mark every month and yet perform way better than with manual bidding!

    Also, I don’t know if it’s applicable to your account, but if you have several smaller campaigns that don’t hit the mark you want, you can group them with portfolio bidding.