Forum › White Hat SEO › PPC › Should I increase my budget to hit the 15 conversions threshold for smart-bidding? › Reply To: Should I increase my budget to hit the 15 conversions threshold for smart-bidding?
It’s not as if the 15 conversion mark is a magical boundary you have to cross to get into PPC Walhalla…
Smart bidding is going to work better from 15 conversions/month onwards.
But it’ll only work a slightly better than having 14 conversions/month.
And smart bidding will only work marginally better if you reach 16 conversions/month.
I’ve always been told to aim for at least 50 conversions/month to get good results.
But we also have campaigns that don’t hit that 50/month mark every month and yet perform way better than with manual bidding!
Also, I don’t know if it’s applicable to your account, but if you have several smaller campaigns that don’t hit the mark you want, you can group them with portfolio bidding.