Reply To: Should I increase my budget to hit the 15 conversions threshold for smart-bidding?

Forum White Hat SEO PPC Should I increase my budget to hit the 15 conversions threshold for smart-bidding? Reply To: Should I increase my budget to hit the 15 conversions threshold for smart-bidding?

#26540
From_Over_The_Pond

It’s not as if the 15 conversion mark is a magical boundary you have to cross to get into PPC Walhalla…

Smart bidding is going to work better from 15 conversions/month onwards.
But it’ll only work a slightly better than having 14 conversions/month.
And smart bidding will only work marginally better if you reach 16 conversions/month.

I’ve always been told to aim for at least 50 conversions/month to get good results.
But we also have campaigns that don’t hit that 50/month mark every month and yet perform way better than with manual bidding!

Also, I don’t know if it’s applicable to your account, but if you have several smaller campaigns that don’t hit the mark you want, you can group them with portfolio bidding.

Scroll to Top