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Should I increase my budget to hit the 15 conversions threshold for smart-bidding?
Hi guys!
I thought that I could just wait and reach the 15 conversions threshold necessary for tCPA with time, in a cheap way.
However, I read somewhere that those 15 conversions need to occur within a 30-day timeframe. Is that true? Wouldn’t google just use all my historical data on conversions? Will google only use data from the last 30 days?
The thing is, I could wait for 3-4 months to get to 15-30 conversions, and then turn on smart-bidding. This way I would save a lot of money
On the other hand, if it has to be within a 30-day period, I would need to raise my CPCs and my budgets, and thus spend more money to get the campaign running profitably.
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