Reply To: A decrease on impressions due to seasonality would also affect Search Impression Share?

Forum White Hat SEO PPC A decrease on impressions due to seasonality would also affect Search Impression Share? Reply To: A decrease on impressions due to seasonality would also affect Search Impression Share?

#26105
mkcsz

Your analysis is (theoretically) correct. Impression Share should remain stable over seasons while Impressions fluctuate with it, assuming no changes in optimization and competition.

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