Forums › Forums › White Hat SEO › PPC › A decrease on impressions due to seasonality would also affect Search Impression Share? › Reply To: A decrease on impressions due to seasonality would also affect Search Impression Share?
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mkcsz
GuestAugust 25, 2021 at 9:30 amYour analysis is (theoretically) correct. Impression Share should remain stable over seasons while Impressions fluctuate with it, assuming no changes in optimization and competition.