• PPC

  A decrease on impressions due to seasonality would also affect Search Impression Share?

  Posted by seohelper on August 24, 2021 at 10:24 pm

  Hi!

  The business of the client have more business on May, June, and Jul. We are seeing a decrease on Impressions and we understand that i might be due to seasonality.

  But we are also seeing a decrease on Search Impression Share, and we are worry that we might not be bidding enough for our keyword.

  Is that analysis correct? Or less impressions might affect the share too?

  Thanks!°

  mkcsz replied 2 years, 8 months ago 1 Member · 2 Replies
• 2 Replies

• 

  Careless-Rate5156

  Guest

  August 25, 2021 at 7:50 am

  yes! if you are loosing impressions share it’s less of seasonality and more of your optimisation
• 

  mkcsz

  Guest

  August 25, 2021 at 9:30 am

  Your analysis is (theoretically) correct. Impression Share should remain stable over seasons while Impressions fluctuate with it, assuming no changes in optimization and competition.

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