Reply To: Is it possible for me to get below this cost?

Forum White Hat SEO PPC Is it possible for me to get below this cost? Reply To: Is it possible for me to get below this cost?

#19584
stephennixx

Well generally speaking without any knowledge of what you are selling, competitors, website, ect or anything I would say:

Split test google and FB with the exact same creatives and copy. FB forsure works and works very very well with beauty products generally speaking. With bath & beauty, and again not knowing what you are selling, FB works somewhat better. product like you are selling I would assume are not items necessarily someone would google for shopping. Much like a new-to-market bamboo style facial cream would do better for FB. Think of it like this:

-I have NO idea as a customer what Bamboo Facial cream (for example) is. I wouldnt even know to google it at all, so your CPA and CPP would be high. Its a very specific and niche product.

-However, with FB ads I would highly be interested in it. You are showing me something I wouldnt even know to look for, and im interested.

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In short, it depends on what you are selling and the strategy of customer you are going for.

Niche and specific? FB most likely

Normal and generalize? Google could work.

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