150 – 300 words at the top describing the category….Add a strategy that links up and down the hierarchy of the site.

Link to the department page if you have one, then link down to 3 subcategory pages, and link to top 3 brand pages that produce that category of product.

This adds text and internal linking.

It will skyrocket your visibility if you do this site-wide.

Look at two different websites that do this well opticsplanet.com which is a very well optimized site. Also, search for “softball mitts” – around the third result down I think is a website you will never recognize in your life but beats a lot of the big box stores. They have that exact strategy of adding captions (page descriptions) with internal linking and text decoration ( good for readability). There’s no way that that website should beat the big box stores with the link profile. But the content on those list pages does very well.

I’m writing an entire book about how to write this stuff without having to write for each category, subcategory, brand page etc.

P.S. the book is finished, submitted for publishing.