>we want to post things of value.
That’s great! It’s very important to start by really wanting to provide value. The sales will come then as well.
It depends on your business and your offer too. IT is a very broad field. The posts should be relevant – for your field of activity and your customers/prospects.
A few extra details would be useful to determine what else you could do.
Anyway, keep a few things in mind:
* Your business: Do you sell IT products or services? What do you sell?
* The market: What’s your target audience? What are they interested in? What is useful?
* The presentation: The company’s tone of voice
If you just started, you should think a bit how you want to present the business – funny/professional/witty/chatty/etc.