Forums › Forums › White Hat SEO › PPC › Facebook Ad Account for client just passed $100k in sales @ 7.48 ROAS – 4 strategies we used to get these results › Reply To: Facebook Ad Account for client just passed $100k in sales @ 7.48 ROAS – 4 strategies we used to get these results cward05 Guest December 8, 2020 at 4:23 pm Congrats on the success. I have 1 big question. What type of attribution model do you use? FB likes to take a lot of credit for sales. We use different attribution models based on prospecting vs remarketing and based on lag time.
