Forums › Forums › White Hat SEO › PPC › Bing/Microsoft Advertising: Does Target ROAS automatically adjust bids on OBSERVED audiences? In Search, Dynamic Search campaigns for example? › Reply To: Bing/Microsoft Advertising: Does Target ROAS automatically adjust bids on OBSERVED audiences? In Search, Dynamic Search campaigns for example?

  • TTFV

    Guest
    December 10, 2020 at 11:21 am

    Google Ads does this and deactivates any bid adjustments you have for audiences on most conversion-based automated bidding methods.

    [https://support.google.com/google-ads/answer/2732132?hl=en](https://support.google.com/google-ads/answer/2732132?hl=en)

    MS Ads claims that all bid adjustments ‘inform’ automated bidding methods. Therefore you should set bid adjustments for audiences you want to bid up/down on.

    [https://help.ads.microsoft.com/#apex/ads/en/51004/1](https://help.ads.microsoft.com/#apex/ads/en/51004/1)