Reply To: CBO VS ABO

Forum White Hat SEO PPC CBO VS ABO Reply To: CBO VS ABO

#14245
TTFV

We use CBO on almost all campaigns we run for clients now. You can always set min/max limits per ad set. This has the advantage of giving you some control while still allowing for automatic optimization. Just don’t go too nuts with min/max values or you’re defeating the purpose of CBO.

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