CBO VS ABO

Forum White Hat SEO PPC CBO VS ABO

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  • #14244
    seohelper
    Keymaster

    Hey PPC community,

    ​

    Just curious on what you guys think on the matter. Normally for testing stages of my new products I prefer to use ABO and then move onto CBO as an assets for scaling. Does anyone use CBO campaigns during the testing phase, maybe with a minimum ad spend for at the adset level?

    What has worked best for you and what would you suggest? Thanks

    #14245
    TTFV

    We use CBO on almost all campaigns we run for clients now. You can always set min/max limits per ad set. This has the advantage of giving you some control while still allowing for automatic optimization. Just don’t go too nuts with min/max values or you’re defeating the purpose of CBO.

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