• PPC

  CBO VS ABO

  Posted by seohelper on December 9, 2020 at 9:33 pm

  Hey PPC community,

  ​

  Just curious on what you guys think on the matter. Normally for testing stages of my new products I prefer to use ABO and then move onto CBO as an assets for scaling. Does anyone use CBO campaigns during the testing phase, maybe with a minimum ad spend for at the adset level?

  What has worked best for you and what would you suggest? Thanks

  TTFV replied 3 years, 4 months ago 1 Member · 1 Reply
• 1 Reply

• 

  TTFV

  Guest

  December 10, 2020 at 11:16 am

  We use CBO on almost all campaigns we run for clients now. You can always set min/max limits per ad set. This has the advantage of giving you some control while still allowing for automatic optimization. Just don’t go too nuts with min/max values or you’re defeating the purpose of CBO.

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