Forum White Hat SEO PPC CBO VS ABO

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  • #14244

    Hey PPC community,


    Just curious on what you guys think on the matter. Normally for testing stages of my new products I prefer to use ABO and then move onto CBO as an assets for scaling. Does anyone use CBO campaigns during the testing phase, maybe with a minimum ad spend for at the adset level?

    What has worked best for you and what would you suggest? Thanks


    We use CBO on almost all campaigns we run for clients now. You can always set min/max limits per ad set. This has the advantage of giving you some control while still allowing for automatic optimization. Just don’t go too nuts with min/max values or you’re defeating the purpose of CBO.

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