Forum › White Hat SEO › PPC › How are people getting <$20 CPA? › Reply To: How are people getting <$20 CPA?
December 10, 2020 at 11:10 am
#14216
It all depends on the industry and type of product you’re advertising. I’ve seen lots of successful accounts with much higher CPA’s and still being very profitable.
Most often it’s not about lowering your CPA, it’s about increasing AOV or even repeat purchase rates.